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City Of Pasadena Announces New Initiative for Tech Companies “Plant Your Flag in Pasadena” – Office of the City Manager – City of Pasadena

PASADENA, Calif.—The City of Pasadena is pleased to announce the “Plant Your Flag in Pasadena” initiative for tech companies located within the city. Pasadena is known for many great things, but at its core, Pasadena is a science city. Pasadena’s strength in science has attracted a wide variety of startups ranging from technology and design to life science and consumer services. To encourage networking and collaboration amongst its technology companies and startups, tech businesses are encouraged to plant a flag in Pasadena by adding their company name to a tech map hosted by the City’s Economic Development Division.

The last 18 months have been a challenging time for entrepreneurs and business people. The reverberating effects of COVID-19 on the economy have ranged from challenges for some industries and business models to opportunities for others. As such, Pasadena has seen some businesses exit and new businesses enter the city. The “Plant Your Flag” initiative is important for community building amongst Pasadena’s tech and startup scene.

“In the last few months, we’ve seen two major companies announce that they’re moving to Pasadena: GM Motors Advanced Design & Technology Campus and the biotech company Xencor. With these companies planting their flag in Pasadena, it is a sign of confidence in the strength of Pasadena as the epicenter for science and technology in the SoCal region, as well as a statement about the top-notch talent that tends to concentrate here,” said Eric Duyshart, economic development manager for the City of Pasadena.

To participate, companies, whether startup or established, must be located in Pasadena and meet the criteria of operating in the technology space, life sciences or consumer services. Tech companies are encouraged to plant their flag on the tech map to let others know that they are part of Pasadena’s community of innovators. The tech map is located online at

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