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In Brief: Business rail – Rockford Register Star

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Swebco launches new website

ROCKFORD — KMK Media Group, a marketing communications firm in Rockford, recently developed a new website for Swebco.

Swebco is a family-owned manufacturing firm based in Machesney Park that machines high temperature alloys for several industries including hydraulics, food, health care and gear manufacturing.

In business for more than two decades, KMK Media Group is an award-winning, woman-owned marketing firm specializing in website development, graphic design, public relations, advertising campaigns and social media marketing.

Keller Williams Realty participates in RED Day

ROCKFORD — Keller Williams Realty Signature participated in the real estate franchise’s annual Renew, Energize and Donate Day on May 13.

Rescheduled from May due to COVID-19, RED Day is a collective service initiative where Keller Williams associates donate a day to give back to the local community.

Over 100 Keller Williams agents, vendors and clients updated landscaping; removed trees, brush and weeds; and painted and spread mulch at nine Rockford Park District parks, Galena ARC and the Janesville, Wisconsin, Project 16:49 Home.

Chartwell Agency completes rebrand, website for Animal Services

ROCKFORD — Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed the rebrand and new website for Winnebago County Animal Services.

Winnebago County Animal Services is a department of Winnebago County government covering more than 500 square miles and serving the more than 280,000 residents. It provides services including pet registration, veterinary care to animals in need, animal welfare and cruelty investigations and pet adoptions.

The organization wanted to share its unique role as a department of county government as well as improvements, which lead to more positive outcomes for the pets and people of Winnebago County. Chartwell facilitated a process to develop brand messaging and a graphic identity that highlighted the mission and role of Animal Services as a department of Winnebago County. This work served as the foundation for the website, timed to launch with the debut of a new shelter management system.

The new website better reflects the organization, is easier to navigate, facilitates service, and improves access to information about responsible pet ownership and animal safety. By integrating with the new shelter management system, adoptable pets are updated on the site in practical real time, and residents can easily begin the adoption process online. The site also includes features that allow residents to request other services, share lost pets and found strays, and access a library of helpful articles and resources. The user-friendly web platform allows Animal Services staff to manage most ongoing website maintenance needs, ensuring the site’s content remains current and valuable.

Chartwell also assisted with the public launch of the new brand and website, sharing the organization’s success and promoting the new website resource with the community.